Branding, Typography
Typographical Revolution
Conceptual exhibition branding of a retrospective chronicling the work and career of Paula Scher. Designed to evoke her pioneering typographical style.
Conceptual exhibition branding of a retrospective chronicling the work and career of Paula Scher. Designed to evoke her pioneering typographical style.
![](https://freight.cargo.site/t/original/i/cf77f57cc8dfa442d09d5cf19b338ba1f983a09e7785376e90b950b9d5c24aca/tyopgraphical-revolution-event-lockup-03.png)
![](https://freight.cargo.site/t/original/i/161c1e81bb9e10ce0161c5ccf7ba41ef7db1c045dc25a0577cf1e6b88ee440b6/poster-mockups.png)
This brochure was created and printed during a previous iteration of the logotype. The “R” was added halfway into the project as a way to recognize Scher’s work could also be considered a revolutionary evolution.
![](https://freight.cargo.site/t/original/i/f0422acfb5a129fda16fac3ef35f3328f548ef444fa03a412f2c12a7ba9aa258/typographical-revolution-color-palette-and-font--01.png)
![](https://freight.cargo.site/t/original/i/2206a02a39597f96012c9ff6130ff812beb7e47a816362f15c1546eba7f833ca/Canvas-Tote-Bag-MockUp-BACK-new.jpg)
![](https://freight.cargo.site/t/original/i/41050792a57b277a0fad255c7132f2f7c23b85f2ce05b3f7baf6d295f5665098/Canvas-Tote-Bag-MockUp-BACK.jpg)