Transformative Financial Inclusion
Web Design
THE CLIENT
CGAP is a global partnership of more than 40 leading development organizations that works to advance the lives of people living in poverty, especially women, through financial inclusion. CGAP works at the frontier of inclusive finance to test solutions, spark innovation, generate evidence, and share insights.
PROJECT GOALS
The Friendly team collaborated with CGAP on a rebrand project and subsequently the website needed to be updated to match. In order to implement the development of the new website seamlessly, Friendly worked with their development team to redesign their existing modules in order to match the new CGAP brand.
MY ROLE
As the web designer for this project, I worked closely with the CGAP team to understand their website build and operations. I highlighted which modules were of the highest priority to redesign according to the content they most frequently update to remain within scope. The final deliverable was presenting the CGAP team with a comprehensive development guide in Figma outlining all of the redesigned modules and their respective functionalities.
View the full site
CGAP is a global partnership of more than 40 leading development organizations that works to advance the lives of people living in poverty, especially women, through financial inclusion. CGAP works at the frontier of inclusive finance to test solutions, spark innovation, generate evidence, and share insights.
PROJECT GOALS
The Friendly team collaborated with CGAP on a rebrand project and subsequently the website needed to be updated to match. In order to implement the development of the new website seamlessly, Friendly worked with their development team to redesign their existing modules in order to match the new CGAP brand.
MY ROLE
As the web designer for this project, I worked closely with the CGAP team to understand their website build and operations. I highlighted which modules were of the highest priority to redesign according to the content they most frequently update to remain within scope. The final deliverable was presenting the CGAP team with a comprehensive development guide in Figma outlining all of the redesigned modules and their respective functionalities.
View the full site
Client
CGAP
Year
2025
Friendly Design Project Team
Gabi Mechaber, Web Designer
Hannah Karl, Brand Design Director
Erin Lisette, Project Manager
Ross Nover, Creative Director
CGAP Team, Developers



Selected modules from the site build above.