System Integrators Resource Hub
Web Design
THE CLIENT
The Control System Integrators Association (CSIA) is a not-for-profit, global trade association that seeks to advance the industry of control system integration. CSIA helps system integrators improve their business skills, provides a forum to share industry expertise and promotes the benefits of hiring control system integrators. CSIA has hundreds of members from around the world.
PROJECT GOALS
The Friendly team partnered with CSIA to redesign their website. With a growing member base and expanded resources, the CSIA team sought to allow members to access information and resources more easily.
MY ROLE
As lead designer on this project, I led CSIA in multiple rounds of workshopping to better understand their audiences and how members would interact with the site. Since we were not modifying the logo, it was important to create a design direction that would bring CSIA into a new era for the organization while staying true to their original brand and color palette. The design tied in CSIA’s original use of bright pops of red as well as a schematic diagram motif carried throughout the site in different variations.
View the full site
The Control System Integrators Association (CSIA) is a not-for-profit, global trade association that seeks to advance the industry of control system integration. CSIA helps system integrators improve their business skills, provides a forum to share industry expertise and promotes the benefits of hiring control system integrators. CSIA has hundreds of members from around the world.
PROJECT GOALS
The Friendly team partnered with CSIA to redesign their website. With a growing member base and expanded resources, the CSIA team sought to allow members to access information and resources more easily.
MY ROLE
As lead designer on this project, I led CSIA in multiple rounds of workshopping to better understand their audiences and how members would interact with the site. Since we were not modifying the logo, it was important to create a design direction that would bring CSIA into a new era for the organization while staying true to their original brand and color palette. The design tied in CSIA’s original use of bright pops of red as well as a schematic diagram motif carried throughout the site in different variations.
View the full site
Client
Control System Integrators Association (CSIA)
Year
2024
Project Team
Gabi Mechaber, Lead Designer
Hannah Karl, Brand Design Director
Alicia Schreder, Project Manager
Ross Nover, Creative Director
Wireframes were created to guide the structure and layout of the site content, distilling CSIA’s content into reusable module blocks.
