Student Voting Wayfinding System

October 2020

Project Brief:

Design a system of posters/materials that will make it easy and inviting for students living in Univeristy of Michigan housing to get from residence halls to their polling places on Election Day.

Many students (who may be first-time voters) do not realize that when they register to vote, the address they use in their registration application will determine the exact location where they will cast their ballot if they choose to vote in person on Election Day. U-M students are often confused about where they need to go to vote on Election Day and lack confidence. They may find voting confusing or have an impression that it is difficult and time-consuming.

Assuming that the students will have been exposed previously to information about registering to vote (at either their school or permanent address), and options for vote-by-mail, the goal of this project is to create a system of materials that helps students not only find their way to the correct polling place, but feel reassured about the process. 

Wayfinding system includes:

1. Dorm-specific, large vertical retractable banners :
  • To be placed in high-traffic areas such as the Community Center in each dorm
  • Providing students with all the necessary information to get to their polling location
  • Dimensions: 33 in x 81 in (images not to scale)

2. Navigational Posters: 
  • To be placed around campus on lamposts by each dorm and on the way to each polling location
  • To lead students as they navigate through campus
  • Consistent branding and encouraging language to ensure students they are going to right way 
  • Dimensions: 8in. x 8in. (not to scale)

3. Polling Location Posters:
  • To be placed at each polling location
  • Placed outside each location on doors/windows
  • Indicating to students that they have arrived in the correct place
  • Note: Many polling locations are also university buildings where these posters can also indicate voting information to students frequenting these buildings who may not have yet seen information in their residence halls
  • Dimensions: 18 in. x 24in. (not to scale)

4. System-Wide Poster:
  • Includes information on all polling locations/dorms
  • To be placed around campus as well as at all polling locations
  • Dimensions: 24in. x 18in. (not to scale)