Branding & Web Design
International Confederation of Midwives (ICM)

ICM was in need of a new website, and subsequently a new brand, to reflect the energy and diversity of their global midwives associations. Their website and brand needed to establish their credibility as the main authorities on midwifery. The new website features a robust research library highlighting the extensive resources ICM has created for their community.

︎View the full site here


Friendly Design Co. Project Team:
Gabi Mechaber, Lead Designer
Hannah Karl, Brand Design Director
Alicia Schreder, Project Manager
Ross Nover, Creative Director
Kyle Conrad, Developer













gabimechaber@gmail.com