Building a Brighter Digital Future
Brand Design & Web Design
THE CLIENT
The National Digital Inclusion Alliance (NDIA) advances digital equity by supporting community programs and equipping policymakers to act. NDIA combines grassroots community engagement with technical knowledge, research, and coalition building to advocate on behalf of people working in their communities for digital equity.
PROJECT GOALS
The goal of this project was to revitalize NDIA’s brand and website to better reflect the growth and professionalism of the organization since its beginnings as a largely grassroots organization. The Friendly team partnered with NDIA to create a modern, inclusive, and accessible brand and website that would resonate with their stakeholders, including policy makers, community leaders, and individuals impacted by the digital divide. The overarching intention for this project was to ensure the brand felt human and genuine, centering the community of people that NDIA serves.
MY ROLE
As lead brand designer for this project, I led the NDIA team in workshops presenting moodboards and brand concepts to better understand the scope of the rebrand. It was important to the NDIA team to retain the wifi element in their logo as that largely encompasses their work in digital inclusion. The logo iterations focused on different ways to incorporate the essence of the wifi symbol while still feeling unique and centering accessibility.
Once the brand was finalized, we moved into the visual design phase, where I connected the new brand to the existing web materials the Friendly team had created. I outlined the full brand in a comprehensive brand guide.
THE WORK
The logo includes the wifi symbol growing out of the tiddle of the “i,” symbolizing the expansive NDIA community and subtly representing a human form. The extended brand features digital pathways in three strokes that act as an extension of the wifi symbol. They connect and frame website content, illustrating the interconnectedness of the NDIA community and the people they serve.
The color and type choices reflect an evolution of the NDIA brand. The NDIA teal was an important color choice to retain in the brand as many stakeholders began to associate the organization with that shade. We built a cohesive palette around the teal, with orange and purple hues, that feels both modern and professional. The typography is readable in multiple bold sans serifs typefaces, while still feeling human through small details in the “NDIA” acronym that we edited to feel custom to NDIA.
View the full site
The National Digital Inclusion Alliance (NDIA) advances digital equity by supporting community programs and equipping policymakers to act. NDIA combines grassroots community engagement with technical knowledge, research, and coalition building to advocate on behalf of people working in their communities for digital equity.
PROJECT GOALS
The goal of this project was to revitalize NDIA’s brand and website to better reflect the growth and professionalism of the organization since its beginnings as a largely grassroots organization. The Friendly team partnered with NDIA to create a modern, inclusive, and accessible brand and website that would resonate with their stakeholders, including policy makers, community leaders, and individuals impacted by the digital divide. The overarching intention for this project was to ensure the brand felt human and genuine, centering the community of people that NDIA serves.
MY ROLE
As lead brand designer for this project, I led the NDIA team in workshops presenting moodboards and brand concepts to better understand the scope of the rebrand. It was important to the NDIA team to retain the wifi element in their logo as that largely encompasses their work in digital inclusion. The logo iterations focused on different ways to incorporate the essence of the wifi symbol while still feeling unique and centering accessibility.
Once the brand was finalized, we moved into the visual design phase, where I connected the new brand to the existing web materials the Friendly team had created. I outlined the full brand in a comprehensive brand guide.
THE WORK
The logo includes the wifi symbol growing out of the tiddle of the “i,” symbolizing the expansive NDIA community and subtly representing a human form. The extended brand features digital pathways in three strokes that act as an extension of the wifi symbol. They connect and frame website content, illustrating the interconnectedness of the NDIA community and the people they serve.
The color and type choices reflect an evolution of the NDIA brand. The NDIA teal was an important color choice to retain in the brand as many stakeholders began to associate the organization with that shade. We built a cohesive palette around the teal, with orange and purple hues, that feels both modern and professional. The typography is readable in multiple bold sans serifs typefaces, while still feeling human through small details in the “NDIA” acronym that we edited to feel custom to NDIA.
View the full site
Client
National Digital Inclusion Alliance (NDIA)
Year
2025
Friendly Design Project Team
Gabi Mechaber, Design Lead
Alyssa Anduiza, Interactive Designer
Hannah Karl, Brand Design Director
Alicia Schreder, Project Manager
Ross Nover, Creative Director
Eddy Ficklin and Reavens Fenelon, Developers
The extended brand features digital pathways in three strokes that act as an extension of the wifi symbol. They connect and frame website content, illustrating the interconnectedness of the NDIA community and the people they serve.
